Zoids Wild Cards, Battlefield Arena Mat, Pins & Artwork | Zoids Wild Blast Unleashed

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Product: Zoids Wild Cards, Battlefield Arena Mat, Pins & Artwork

Manufacturer: Takeoff

Game / IP: Zoids Wild Blast Unleashed

Developer: Codeglue

Released: 2019

Series: 1

Edition: Press Kit

Description:

Developed by Codeglue and published by Outright Games, Zoids Wild: Blast Unleashed lets players command powerful mechs from the popular anime and battle against rivals to forge greater bonds between humans and Zoids.

To help recruit influencers and the press to the titanic battle between Team Freedom and Team Dark Metal, we were asked by Swipe Right PR to create a Zoid-themed press kit that would make recipients feel like commanders of their very own Zoid army.

Our press kits were designed to introduce players to the world of Zoids Wild and prepare them for the wild hunts ahead. Alongside a Nintendo Switch copy of the game was a battlefield arena mat and a set of 16 Zoids Wild cards, so players could engage their friends in battle offline, too. Colourful pins with team logos, six Zoid stickers, a poster and infographic were also included. With key art provided by the client, we designed the bespoke box for the kit ourselves, leading with a high-energy image of both teams’ Zoids engaged in battle. The box was also designed to hold the battle mat perfectly in place; once the designs were completed and approved, TAKEOFF handled the entire printing and packaging process, too.